HOW IT STARTED
The De Stijl movement posited the fundamental principle of geometrical shapes combined with a strong asymmetricality and the predominant use of pure primary colors.
DeStijl is a Dutch art movement named after De Stijl magazine. This magazine was a project run by artist and publicist Theo van Doesburg in 1914.
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In 1924 Theo van Doesburg published the manifest “Working Towards Visual Architecture”.
This manifest concluded that neoplastic architecture should be elementary, economic, functional, formless, non-monumental and dynamic.
Composition with Large Red Plane, Yellow, Black, Gray, and Blue
This composition fom 1921 is asymmetrical, as in all of his mature paintings, with one large dominant block of color, here red, balanced by distribution of the smaller blocks of yellow, blue gray, and white around it. This style has been quoted by many artists and designers in all aspects of culture since the 1920s.
It is clear that the "constructions in Space-Time" of Théo van Doesburg from the 1920's was at the origins of the inspiration of the first De stijl eyewear collection. The design of the patented hinge is based on a similar assembling of three dimensional geometrical shapes.
INSPIRED BY MASTERS
Dutch painter Piet Mondrian began his career firmly rooted in the representational form, favoring naturalistic and impressionistic landscapes. His style was influenced by Picasso and Braque as it morphed into his signature non-representational form which he termed Neo-Plasticism. It was through this form that he became an important contributor to the De Stijl art movement.